Aluminium's mission is to provide stylish and alternative designer household furnishing and accessories to cosmopolitan dwellers.
Aluminium was established in 1999, amidst the internet boom era. It was a time during when many high-tech firms were opening offices in Hong Kong, and they sourced quirky furniture from Aluminium to adorn their foyer and break-out room. The end of the millenium is also remembered with the explosion of media sectors, where new magazines like Wallpaper was starting to gain momentum and preached the culture of interior design and high-end designer furniture.
Aluminium therefore seized this moment in time, and started to educate the Hong Kong public on what "designer chairs" mean.
In 2000, the introduction of the iconic "Ball Chair" by Aluminium has a certain "wow" factor to the design community in Hong Kong. This has fused a breakthrough in the traditional way of how Hongkongers look at a piece of furniture. From then on, it was a snowballing of Aluminium's popularity and the growth of Aluminium retail shops from one to presently 5 retail shops.
Strategically positioned as the one-shop shopping venues for all kinds of design favourites from timeless design of Eames, to quirky design of Aarnio, Aluminium stocks almost all well-known funiture brands including Vitra, Herman Miller, Kartell, Magis, Fritz Hansen, Adelta, Hay, Artemide, Innovation, Kare Design, X.O.
It is also noted that Aluminium has been active in launching cross-over events with international brands including PRADA, APPLE, NISSAN, LOEWE, Vacheron Constantin...
Aluminium therefore seized this moment in time, and started to educate the Hong Kong public on what "designer chairs" mean.
In 2000, the introduction of the iconic "Ball Chair" by Aluminium has a certain "wow" factor to the design community in Hong Kong. This has fused a breakthrough in the traditional way of how Hongkongers look at a piece of furniture. From then on, it was a snowballing of Aluminium's popularity and the growth of Aluminium retail shops from one to presently 5 retail shops.
Strategically positioned as the one-shop shopping venues for all kinds of design favourites from timeless design of Eames, to quirky design of Aarnio, Aluminium stocks almost all well-known funiture brands including Vitra, Herman Miller, Kartell, Magis, Fritz Hansen, Adelta, Hay, Artemide, Innovation, Kare Design, X.O.
It is also noted that Aluminium has been active in launching cross-over events with international brands including PRADA, APPLE, NISSAN, LOEWE, Vacheron Constantin...
